Surf City Hotel

Project Term: May 2019 - January 2020

The Scenario

Moira worked with the Surf City Hotel in the capacity of Social Media Director. In this role, she lead social strategy and content creation. She was tasked with bringing together the Bistro, Hotel, and Liquor Store elements into one consistent, quality feed.

The Analytical Approach:

The data-based approach came from reviewing past social performance and engagement trends. There were no larger marketing goals provided, just the wider business goals to continue to reach their existing audience and bring customers, new and old, in to visit.

The Creative Approach:

When it came to the creative approach, the key focus was bringing people in the doors. The largest focus came on the Bistro and Beach Club elements. Each post was focused on the experience of the Surf City Hotel. Highlighting menu items, drink specials, musicians, and more.

Results of the Approach

Over the course of a little over a year working with the Surf City Hotel, based on Explorer Media’s strategy, the hotel experienced a 89% increase in engagement and 63% increase in total followers on social. On Instagram, followers grew by over 240% and On Facebook, followers grew by 36%.