Costar Group Content Strategy
Explorer Media developed a social media content strategy proposal for CoStar Group to increase awareness, grow social following, enhance brand identity, and more.
Experience
+30 years working towards their mission to create efficiency and transparency in commercial real estate
Expertise
Providing information, analytics, and marketing services to the commercial property industry
Location
Based in Washington DC., CoStar Group works in the US, Canada, and Europe
Case Period
March 2020
Background
CoStar Group is the leading provider of commercial real estate information, analytics, and online marketplaces. Founded in 1987, CoStar conducts expansive, ongoing research to produce and maintain the largest and most comprehensive database of commercial real estate information.
This presentation and content strategy was developed as a part of an interview assignment for a private company.
Click the image below to view the strategy presentation.
Client Goals
The established client goals include
- Increase awareness of CoStar Group’s information, analytics, marketing services, and their value
- Grow CoStar Group’s social community followings
- Improve the perception and reputation of CoStar Group
- Increase awareness with owners
- Build and enhance CoStar Group’s brand identity
- Cross-promote subsidiaries’ content
- Increase recruitment and improve employee retention through thought leadership brand awareness
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