We’ve all been there, we’ve all been on Instagram, catching up on the feed, and seen the frustrating “Click the Link in Bio for More.” It’s a frustrating, but innate aspect of Instagram’s platform that hasn’t changed since they allowed links. Mastering the art of a good Link in Bio is something that can take some effort, especially since there is no one solution.
What is a Link in Bio?
For those who aren’t as familiar with Instagram, the platform does not allow for clickable links in posts. They do have links in Story swipe-ups, which are available to accounts with over 10,000 followers, and one link on an accounts profile page, commonly referred to as the “link in bio.”
Previously, you’d have to post one link and if you had something to add to it, you had to replace the original.
Since then there have been quite a few tools and strategies allowing for multiple links in your bio. Different tools are built for different industries and different strategies have worked for clients in new ways. The tools and strategies I use for my clients and my own account include:
Table of Contents
Looking for something new for your biz? Check out these options or comment with what link in bio tools you use!
LinkTree
LinkTree provides a simple back end and a simple front end. It is the easiest to use and manage.
Cost
LinkTree has a free plan and a paid plan. The free plan is a basic design (see an example here) and the paid provides more customizable design. Both plans allow you to create links, headers, support you with tips or donations, and a request link to get paid for requests by your visitors.
Analytics
On the free plan, the only provided analytics is the number of clicks on the link.
On the paid plan, you are provided with views, clicks, and click through rate. They also have a graph with the breakdown of your total views and clicks vs the uniques and click through rate over 7 or 28 days.
Who is it Good For?
LinkTree is a great basic service for anyone. If you don’t have a budget or time to dedicate to your link in bio option, LinkTree is the one for you! Plus, when you’re ready to step up your social budget, their easy, affordable paid plan is a great way to take your link in bio to the next level.
Dash Hudson’s LikeShop
Dash Hudson is a full service social media management solution. Their link in bio tool is called LikeShop that allows you to specific links to singular posts.
Cost
Dash Hudson and LikeShop is designed for larger, enterprise brands, so the budget is significantly higher. Contact us to get more information on Dash Hudson’s solutions.
Analytics
Dash Hudson has multiple levels of in-depth analytics. These analytics include custom UTM codes, e-commerce tools, segmentation, and engagement analytics
Who is it Good For?
Dash Hudson is a larger scale service that provides the link in bio. This is great for larger companies or organizations, specifically for those with varied links like National Geographic or Cosmopolitan.
Canva Bio Link Website
Canva is a graphic design platform, used to create social media graphics, presentations, posters, documents, and other visual content. The app includes templates for users to use and one of their newer templates including link in bio designs.
Cost
Canva has three account types, Free, Pro, and Enterprise. The free account is perfect and plenty to create a landing page.
Don’t forget, nonprofits can get Canva Pro for free!
Analytics
As of now, there are no analytics available on Canva. The best ways to see your analytics is using a Bitly link to share it in the bio and using your Google Analytics for your website(s) to track where users are coming from.
Who is it Good For?
Canva’s Bio Link Website is perfect for someone who wants a free customizable link, wants more aesthetic control than other offerings, but still keeping everything easy to edit or update.
Custom Landing Page
A custom landing page is the best link in bio option. These custom pages are built out of one’s own website usually at their URL /Link or /Links. These pages can be as extravagant or as simple as you would like for them to be.
Cost
Technically these are free, but these landing pages are a part of the cost of maintaining your organization’s website.
Analytics
With these pages on your website, you can rely on Google Analytics data to see how people are coming onto your link in bio page and where they’re going from there.
Who is it Good For?
This is the best option for anyone! Directing people to your site first is the most important step to converting viewers. But creating these pages can be difficult if you’re not well-versed in your website management software.
These four are some of our favorite link in bio options for Instagram. Which do you use for your business? What other options have you seen out there? Comment below, or chat with us on social about your link in bios!